Google Challenge Debrief

What was the best thing about your project?

The best thing about the project was the opportunity to team up with some fellow UC Students. After a semester of not really having much interaction meeting with Rebekah, Brandon and our mentor Dan Andrew was a big relief. Our regular team meetings gave us a chance to brainstorm and strategize how we were going tackle the Google challenge. We also discussed the Google challenge tests online, including what we found to be useful and things we could see ourselves using in our project.

What was the most challenging thing?

The most challenging thing was trying to get together and overcome the waiting period of hearing from the client regarding information about the project. At times, working online proved to be challenging. There really is no substitute for face-to-face learning. However, after a long wait we finally arranged to meet our clients, Karinya House. The meeting marked the start of the advertising campaign for the Donation Dollar.

Write some notes for yourself

• Need to read more about the Google Ads and Hootsuite to understand them both.

• To ensure that our marketing strategy is comprehensive, we must develop a clear and measurable goal for each part of our client’s journey. Once we’ve created a clear and measurable business objective, we will need to plan, implement, and measure our supporting marketing campaigns.

• We learnt what to say to convince our client to get donors to help keep the campaign afloat, probably incorporate these donors into a network they could rely on. To do this, we needed to plan the event (campaign), by writing a direct communication (presentation) and created a social media campaign (Google Ads).

• By learning to develop these skills we were able to sell what we had to offer and convince our client that the donors will donate the donation dollar, this gives their organisation the advanced movement and produce a tangible result.

Feel free to share your thoughts in 50 words or less

This semester has been challenging and exciting at the same time from being isolated, no social contact, learning about Google Ads. At the same time, it has been challenging to remember everything that I have learnt. I have to keep on reading the Google Ads notes, and the more I know about it, the better I will be.

An experience from your project applying the What? So what? Now What?

• What? The hardest thing about this campaign is waiting for the information from the client and wondering what the data will involve for this campaign.

• So what? Thinking so, what do we do now? Still haven’t heard from our client as of yet but Rebekah. The best part about our presentation was we got the approval from our client, Jo, from Karinya House to go ahead with the campaign for the Donation Dollar.

• Now What? Now we have the information from the client, and the approval for the campaign everything is moving fast, and now we have to monitor our Google Ads Campaign for the Donation Dollar.

Did you have the skills you needed to contribute to your project?

The skills that I required for this project is knowledge of the campaign, writing skills, seeking different ways to identify selling the client’s brand. Planning, anticipating mistakes, research, and manage the budget accordingly to what the client wants. Learnt how to identify the target market of the organisation, delivering our message, and collected the information of the campaign for the client Karinya House.

Did you learn new skills?

It was hard to keep a journal and reflect on the new skills I have learnt from this semester when we have been waiting to hear from the client and trying to remember to reflect on these new skills. The only thing I have learnt from the client is patients and experiencing what it is like to have the delays from clients in the real world, about getting their campaign up and running.

We did build a great rapport with our client having a friendly relationship which made it easier for us to present our presentation to her. Our group’s primary concern is to understand each other’s feelings or ideas, as well as to communicate well with each other regarding the Donation dollar for the Google Ads campaign.

What skills (practical, technical, employability) did you develop through the experience?

The learning experience of both campaigns (Google Ads and Hootsuite), it has taught me to adapt to these skills, and during this experience, I have gained some practical work exposure. A friend of mine and my sister, they both want me to use Google Ads and Hootsuite to help develop their businesses. With the information, I have collected from both campaigns; I should be able to help them both succeed in their businesses.

What could you further develop?

I need to develop on my communication skills, for instance, overcome being shy (nervous) and standing in front of people and explaining what it is the presentation is about and speaking on Zoom and on Virtual Room. I need to develop some more skills on Adobe Illustrator and Photoshop. Improving on the new skills I have learnt throughout this semester from the campaigns from Google Ads and Hootsuite and I found them both to be educational, I want to learn more about them.

I am hoping to gain some work experience, graduate program or employment from this experience I will get from my friend and my sister, I am looking forward to practicing some more on both platforms.

Did you have the skills you needed to contribute to your project?

Yes, I have some of the skills required to do the project, such as research, adding the content to slides, and group meetings.

Did you learn new skills?

I am still learning a lot about the Keywords and Google Ads, there is a lot to process and to understand what the terminology means. I have been copying everything the content about Google Ads, so that I have a copy of all the material regarding Google.

How did you feel about working in a team – was it representative of the workplace

It was great to have a strong leader and working in a team that helps one another towards the same goal that we are all aiming for a successful Google Ads campaign.

Were you able to develop an effective relationship with your client?

Towards the end of our waiting period with our client, we ended up building a great rapport with our client and a close and harmonious relationship in which the people or groups concerned understand each other's feelings or ideas and communicate well.

What was the biggest challenge?

Waiting for information from the client and when to schedule a meeting with the client.

What was the most significant (useful, meaningful, surprising, etc.) thing you learned during this workshop?

What I took home with me from this workshop was critical thinking, when we had to think about the campaign and what we have learnt from it. At the moment it is hard to learn anything from our campaign because we haven’t started it yet, waiting to hear from our client. But we are gain real life experience in time management skills.

What question/s remain in your mind at the end of this session?

I hope we don’t get disadvantaged because our client took their time in reaching out to us to hear our speech and hopefully, we can get the campaign started, and we can submit our blogs after our campaign is finished on the 14/12/2020 and not on the 30/11/2020.

Where to next?

I am hoping to get some sort of work experience to gain the experience I have learnt throughout this unit and from the Google Ads Challenge, but in the meantime, I will continue my duties as a Chef.

I need to complete these courses I have already started on LinkedIn Learning:

1. Learning Infographic Design

2. SEO Foundations

3. Illustrator: Tracing Artwork

4. Drawing Vector Graphics: Colour and Detail

5. iPhone and iPad Photography with iOS 13

6. Improve SEO for Your Ecommerce Site

7. Freelancing Foundations

8. Illustrator 2020 Essential Training

9. Advanced Branding

10. Building a Better To-Do List

11. Learning Graphic Design: Things Every Designer Should Know

12. Making Video 2: Teach Something

13. Overcoming Your Fear of Public Speaking

14. Learning Adobe Animate CC

15. J.T. O'Donnell on Making Recruiters Come to You

16. Finding a Job

17. Management Tips

18. Photoshop CC 2020 New Features

19. The DIY Photographer

20. Photographing for Compositing in Photoshop

21. Illustrator: Seeing Through Transparency

22. Creating Optimised Web Graphics

23. Learning Graphic Design History

24. Creating Black-and-White Landscape Photos with Photoshop

25. Layout and Composition: Grids

26. Colour for Design and Art

27. Drawing Foundations: Fundamentals

Bibliography

Google. (2020, March 31). Google Ad Grants - Online Marketing Challenge. Retrieved November 22, 2020, from Training: https://get.google.com/onlinechallenge/resources/