Things are looking good!

For something different, I decided to also include a video for this diary entry.

To ensure that our marketing strategy is comprehensive, we must develop a clear and measurable goal for each part of our client’s journey. Once we’ve created a clear and measurable business objective, we will need to plan, implement, and measure our supporting marketing campaigns. Utilising the steps ensuring to have a sound approach.

We learnt what to say to convince our client to get donors to help keep the campaign afloat, probably incorporate these donors into a network they could rely on. To do this, we needed to plan the event (campaign), by writing a direct communication (presentation) and created a social media campaign (Google Ads).

By learning to develop these skills we were able to sell what we had to offer and convince our client that the donors will donate the donation dollar, this gives their organisation the advanced movement and produce a tangible result.