The Campaign Agenda

The strategic choices about the campaign agendas can help achieve that goal. Drawing on an extensive database of the candidate’s advertisement for their campaigns, existing theories of issue emphasis, focusing on the details such as ownership and candidate records, and these theories increased by checking the details the role of constituency characteristics.

In sum, the theories of issue ownership and ‘riding the wave’ generate clear and in many cases, opposite predictions to test empirically. Most extant theories of campaign agendas, such as ownership, speak only to advertising about policy-related issues. Results of these theories are the candidate strategies occur in the campaigns agendas also resonate beyond the campaign.

Two theories of the campaign strategy are convergence and persuasion. Convergence, whereby candidates assume the position of the median voter, has proven theoretically fragile and empirically lacking. Persuasion, or ‘rhetoric’ in Riker’s terminology, means that candidates attempt to convince the median voter to support their position. The difficulty with this strategy is that individuals often process information in ways that merely confirm pre-existing attitudes and thus remain immune to attempts at persuasion (Sides, 2006).

Keeping track of time, whether at work or in personal life, it may surprise to find out how much time tasks and activities take by analysing the findings and identifying the activities that are unnecessary and eliminate them. Finding or creating time could block off important tasks or activities that have a high payoff. Sometimes these tasks or activities get delayed because things that are relatively less important or even unnecessary (Zeigler, 2008).

Goal-setting theory summarises the effectiveness of particular challenging goals and the relationship of the goals to meet the deadlines and achieve your goals. The essential moderators of goal setting are feedback, which tracking their progression, committing to the goal, by enhancing self-efficacy and the factors that it influences. The capacity of learning goals, the effect of goal framing, goals and the well-being of group goal setting, goals and characteristics, macro-level goal setting, and knowing versus unconscious goals are defined (Locke & Latham, 2006).

Bibliography

Locke, E. A., & Latham, P. G. (2006). New Directions in Goal-Setting Theory. Association for Psychological Science, 15(5), 265 - 268.

Sides, J. (2006, 7). The Origin of Campaign Agendas. British Journal of Political Science, 36(3), 407–436.

Zeigler, K. (2008). Getting Organised at Work. New York, Chicago & San Francisco, United States of America: McGraw-Hill, Inc.